ByThis summer, seven University of Kentucky students traveled to Cape Town, South Africa, for a three-week course on integrated strategic communication.
These students professionally designed and pitched branding campaigns for two separate child welfare organizations in the Cape Town community, both of which are currently being implemented.The course offered students the opportunity to apply their classroom knowledge in a global professional context while exploring the challenges of diversity.
Students Samantha Brown, Alex Gorrell, Ellen Jacobs, Bryan O'Loughlin, Sarah Peterson, Ashley Scoby and Ali Wallace toured various places of interest, such as Robben Island, and experienced overnight homestays in the township of Gugulethu. They spoke with numerous people about their experiences, how South African culture has shifted after the end of apartheid, and their struggles in communicating within such a diverse population.
“This experience reminded me that there are bigger things out there — bigger things than myself. Bigger problems than America’s problems, and bigger-hearted people than I will ever be,” said Ashley Scoby, a rising sophomore journalism major. “Expanding my worldview and being part of something larger and more impactful than I ever could have been a part of in the U.S. is what I will mostly take away from my time in South Africa.”
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